By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Notice for more information.
Data Protection

The Ethics of GPDR

February 6, 2023
6 min read

The General Data Protection Regulation (GDPR) has brought about a significant shift in the way businesses handle data, with a strong emphasis on ethical considerations. GPDR and ethics are intrinsically linked because the GDPR is not just a set of compliance rules, but a framework that emphasizes the ethical use of personal data. It highlights the importance of applying ethical values to decision-making and establishing processes in a transparent manner. Here are some of the key ethical considerations under GDPR:

 

Informed Consent

GDPR mandates that businesses must obtain informed consent from individuals before collecting and processing their personal data. This includes consent for data sharing and data preservation. The consent process should be transparent, giving individuals a clear understanding of what their data will be used for. For example, A healthcare research institution conducting a study must obtain informed consent from participants before collecting their personal data. The participants should be clearly informed about how their data will be used, who will have access to it, and how long it will be preserved.

 

Anonymization of Personal Data

Anonymization is a key ethical consideration under GDPR. It involves removing personally identifiable information from data sets, so that the individuals whom the data describe remain anonymous. A common example of this would be when a retail company analysing customer purchase behaviour might anonymize the data to ensure individual customers cannot be identified from the data set.

 

Data Minimisation

GDPR encourages businesses to collect only the data that is necessary for the specific purpose stated. This principle is aimed at limiting the collection of excessive data and ensuring that personal data is only used for the purpose it was collected. This is illustrated when an online survey for market research should only ask for the minimal amount of personal data necessary to achieve its purpose, such as age and shopping preferences, rather than unnecessary personal details like home address or phone number.

 

Accountability and Transparency

GDPR requires businesses to demonstrate compliance with both legal and ethical requirements. This includes being transparent about how personal data is used and being accountable for protecting individuals' data rights. For example, A social media company should clearly communicate its data policies to its users, including how it collects, uses, and protects user data. It should also have mechanisms in place to demonstrate its compliance with GDPR.

 

Respect for Individuals' Rights

GDPR has strengthened the rights of individuals, including the right to access their data, the right to rectification of inaccurate data, and the right to erasure (also known as the 'right to be forgotten'). Businesses must respect these rights and have processes in place to respond to such requests. For example, an e-commerce business should provide mechanisms for customers to access their personal data, request correction of inaccuracies, or request deletion of their data.

 

GDPR has brought ethical considerations to the forefront of data protection. Businesses must not only comply with the legal requirements of GDPR but also consider the ethical implications of their data practices. By doing so, they can build trust with customers, avoid potential legal issues, and ultimately, ensure the responsible use of personal data.

How can we help you?

Get in touch and find out how we can help you achieve your goals